Local SEO is improvement of your online properties so you can be found in localized searches. Or if anyone searches from your nearby area, your brand should be visible in that search result. By using the resources and methods in this guide, you can make sure that your business will be found once your target customers search online.
When we talk about local SEO, we are talking regarding any types of searches that are being localized. The strategies during this guide affect lots of different areas of search, thus let us take a glance at some of the places that you will want to show up.
We are going to talk about some of the greatest ways to higher your rankings with the help of Local SEO.
But first, some changes are needed for your website in order to drive a local SEO campaign, like you need to depend less on link building and focus more on local NAP citations, local reviews and My Business signals.
Google My Business
If you have not claimed your Google My Business Page, it’s the right time to do so. We are not going to go into deep but all you need to understand that when you have set it up, you should include the following things:
- Add a long and unique description that should be well formatted and includes the necessary links.
- Choose the correct category for your business.
- Update as many photos as possible.
- Add a local contact number to your listing.
- Add a local business address that is constant and that is present on your website and local listings.
- Update a high quality profile photo and cover image.
- Add you working times/days if that’s necessary.
- Get the reviews from your customers directly.
NAP (Name, Address & Phone Number)
Consistency is the key factor here. You need to make sure that you have your full NAP across your complete website (that includes each & every page). Additionally, you must implement the exact same details/format when you mention your address on other websites.
You will need to use schema.org markup on your NAP to give the search engines all they want to display your company information correctly.
Local customers’ reviews create a great impact on local search engine rankings, so you can spend more time acquiring them.
It is always worth mentioning that this does not just mean Google reviews. You can also focus on getting reviews on your Yelp page along with other local directories like BBB.com, MerchantCircle and Local.com etc. However, your first priority should be Google reviews only.
To start with, you can get in touch with your existing client base and see they would be interested in leaving a review for you. You can incentivize them for this like giving some discounts on product or something.
You can add up another page on your website that gives exact instructions to your clients on how to post reviews. This is much effective when it comes to getting close to your clients, especially with somehow no technical background.
Local On-Page SEO Factors
On-page SEO for local businesses conforms to some old-fashioned SEO methods. There is quite a massive weighting towards the on-page content in the local search listings, thus it is necessary that, where possible, you squeeze the most value out of your content.
Local Link Building & Citation
Link Building in local SEO campaigns is important and it’s also something that is often neglected by many.
Compared to the regular SEO campaigns, local SEO depends more on links from other local websites that are actually relevant to your business. It is more important to get links from local websites that are talking about the similar things to what you do than getting links from high authority websites when it comes to link building in local SEO.
This means that local directories come handy especially when it is building the citation.
These citations do not even need to be linked, as long as they are referencing your business NAP systematically in the same approach.
Tip: Use tools like Bright Local to find out existing citations you have and then update them to be more consistent.
You can additionally use the tool to track your competitors’ citations and add your own to the same websites.
There are many ways to get local citations but we at Evincera use and recommend the following:
- Use of a service like WhiteSpark and get them to find and update a local citation for you.
- Referring the extensive list of citations on the Moz and manually submit your citations.
- Finding the citations that your competitors are currently using by with tools like Ahrefs, Majestic or Open Site Explorer to run competitive link research.
- Setting up alerts through Mention and Google Alerts to track new mentions of your competitors’ NAP listings.
- Get your Google My Business page established.
- Optimize all of your landing pages with local keyword listing.
- Ensure your NAP listings stay systematically across the online.
- Generate authentic reviews from your customers on Google and Yelp.
- Optimize your search engine snippets.
- Focus on localized link building.