It’s that time of the year to give a warm welcome to the New Year and share messages about new year stuff. We have entered into 2018 and a lots of new technological advances are waiting for us, so as Digital Marketing is waiting for some new trends in 2018.
Here are 7 best possible new trends in Digital Marketing we can expect in 2018
Artificial Intelligence (AI)
AI is not so new, we have been using AI for a good enough time but the use of AI will increase in the near future for sure. We have been seeing that many marketers are using chatbots like AI for Digital Marketing. Expected rise in the usage of AI in DM is by 53%
Usage of Live Video is increasing exponentially. Everyone wants to watch live videos and interact with their favorite celebrity or a brand.
Mobile Friendly UI
Its already the end of 2017 and we are entering into 2018. If your website is not yet optimized for mobile UI, the possibility is Search Engines are going to penalize you for the same. 90% of consumer enjoy their lives staring at phones for products and other stuff rather than on PC.
Content includes everything and everything in Digital Marketing needs content. Content may be in the forms of blog posts, videos, infographics, and pictures etc. The demand for content is increasing, and we all know that Search Engines love good quality content. It gets hard to create content while managing your own business so consider it outsourcing to people dedicated to content.
It’s easier than typing. Everyone can search with their voice on every platform now, mobiles, tablets, PCs and even TVs are enabled with voice search now. By the end of 2020, its said that 50% of the web searches will be through voice. So, optimize your content for voice searchability.
Now that the Social Media Marketing also facing some challenges. There is a new trend in SMM that is, Strategic Social Media Marketing. It’s the best chance for you to reach out to your audience. Follow the latest trends that every age group is likely to follow you back and convert themselves into leads. Boost up your social media strategies for 2018.
Generation Z and Transparency
We have been marketing for Millennials but now in 2018, we have to market for Generation Z. Now the generation spans only 20 years and we will be marketing to these consumers for decades to come.
Transparency and Trust are the issues consumer is looking into local businesses nowadays. More the positive reviews more are the trust value of your brand will be. People need to see positive and natural reviews. Don’t get to fake and designed reviews. This won’t help you in the long run. Many start-ups and businesses are focusing on quick money. They can go to any extent in order to make quick bucks. Once you build the trust into the minds of consumers, success is for sure.
As it stands currently, in Dec 2017, marketing is likely to become much more analytical and a lot of broad, getting into new platforms, situations, and mediums, but it will still be heavily focused on organic search, improved AI capabilities and influencer-based campaigns. We at Evincera has a team that continuously keep updating our knowledge for future trends in Digital Marketing, to know more, contact our expert Digital Marketer today about how we are going to implement the future trends for our clients.