SEO Marketing for eCommerce to Bring More Traffic and Sales – 5 Technical Steps to follow…
As an eCommerce website owner, you need everything in the world to make it a success. You need better rankings on search engines, more traffic, and sales. After pandemic completed 2 to 3 months in our world, many brands have started shifting their operations online.
The eCommerce business model is being adopted by many small to medium brands to sell their products and services.
So, what should be done for your eCommerce website to make it a success?
SEO is a great solution.
But do you know what you can do about it?
eCommerce SEO is simple yet needs attention. Basic attention to technical details of eCommerce SEO will benefit you in the long run.
Most eCommerce store owners do SEO wrong by focusing on high-volume and highly competitive keywords and end up competing against giant players like Amazon. For the start, you don’t need charge against these big players so don’t bother to look in that direction.
You need to be smart when planning your SEO tactics to boost your eCommerce site performance.
Here are 5 SEO tips that will help you boost traffic and leads to your eCommerce website and improve sales.
Why SEO is so necessary for (new) eCommerce sites?
Let’s say you are selling earphones. You will want to rank for keywords like ‘best earphones’ according to some tools. It has a decent search volume and a better click-through rate (CTR). This will be a winning keyword for you.
Not so fast there.
Look at some top results on Google for ‘best earphones’.
Think you can outrank Amazon and Flipkart with your newbie eCommerce site?
And with the organic traffic flow to these websites, you can’t afford to try that. You need a different way to boost your eCommerce site on Google and other search engines that won’t burn a hole in your pocket and you don’t need to take too much effort.
So, rather than trying to rank for the extremely competitive keywords, you need to focus on ranking your own products and category pages for less competitive keywords.
Here are some handy tips for your eCommerce site and get more traffic and sales.
- Secure your eCommerce site
Your online store should be present on a secure website. Why? You will be handling personal and financial information about your buyers, which you need to protect from online criminals and hackers. Customers should feel safe while buying from your site. Not only that, but a few years ago, Google has started flagging sites that have no security. This means, your secure site will make a slight difference in rankings which makes good sense.
Here are some ways you can secure your site with…
Get an SSL Certificate
Get a security certificate (SSL certificate) which protects and encrypts your data sent to and from your website like payment and shipping details. When customers buy anything from your eCommerce site, the data is sent over the internet and through various systems to reach its destination. Hackers are waiting for such information if it’s not properly encrypted.
When you implement an SSL certificate on your website, you’ll see a little difference in your URL structure…
SSL certificate can be added to the whole website or specific webpages where you want. But we would suggest you install it on all including pages where you are collecting sensitive information from your customers. While adding extra security to your eCommerce store may affect your webpage loading speed so install it wisely.
Choose a PCI-Compliant Web Host
Another security measure you can take is having a PCI-compliant web host for your eCommerce website or a trusted payment processor for all your purchases. The PCI Security Standards Council is a global group with many financial institutions like Mastercard, American Express, and Visa Inc. This council develops, enhances, and maintains security standards for payment security.
Any brand, merchant, or organization that collects, stores, processes or transmits credit card information must follow the PCI’s standards to make sure that the data is protected at all times through the transaction process.
Many popular web hosts have PCI compliance inbuilt with them like Bluehost WooCommerce, WP Engine, and Shopify. Make sure you are choosing the right web host and payments processor. As an eCommerce store owner, you have to protect the data from your client at all times.
Losing this information is harmful to your customers plus your reputation as an online retailer can be in danger.
- Take care of your keyword research
Normal websites can use generic keywords like ‘best earphones’ to bring traffic but eCommerce sites need to use keywords hand-picked for product searches like ‘best earphones with bass’ or ‘earphones with better bass’. You need people to search for your product and category pages when they start looking for something.
This means you need to find keywords that are focused on your offerings and not just normal terms.
Thus, taking care of your keywords research is one of the most important factors for your eCommerce success.
Here’s a trick…
Use Amazon to get keywords ideas
Visit Amazon and search for keywords related to your products and when you do this, Amazon will suggest some awesome ideas for your keywords.
These are ultra-filtered keywords which can help you for ranking every product on your website. Follow this for every product and start optimizing individual pages for them.
Well, to optimize the category pages, Amazon also suggests some categories (in Electronics) for you when you search for your product terms. You can use these ideas to optimize your URL slugs, descriptions, and image metadata.
- Take care of Product & Category Page Titles & Descriptions
Most common eCommerce websites follow a typical pattern for meta tags:
“[Product Name/Type] | Category | Site Name” or “CTA | Category | Site Name”
This is followed to make it easier to post hundreds or thousands of products on their eCommerce site might have. Creating unique titles and descriptions for every page would take some long hours.
This might leave every page unoptimized for search this is just not a problem for large retailers but the smaller and newbies like you. Spending time in creating new and unique meta content for your product & category pages to take the right benefit of SEO.
Create well-optimized tags for your product pages and all important pages, then you can use this typical pattern for the rest. We are not suggesting you follow any typical pattern but have different patterns for your categories, subcategories, brands, and more.
Your unique pattern must include:
- Primary keyword
- A few long-tail keywords
- Action words (like Click, Buy, FREE, learn, etc.)
- Main USPs for your eCommerce site (like same-day delivery)
- Take care of your eCommerce URLs
URL slugs for your pages can be messy which is why most people ignore them. But this reflects in lowered clicks and sales if you ignore them with the default format.
Make sure, your URL slugs are short as possible, add your primary keywords, decide your hierarchy and context of the page clear, and use hyphens to separate words. Avoid spaces, underscores, and any other special characters as they become a hurdle in readability on both desktops and mobile.
- Add Image Meta Titles and Descriptions
Image titles and descriptions are a valuable part of the SEO. This helps in getting them picked up by Google more easily to prioritize your listing in the search results.
Google pulls out some more information like special offers.
Your eCommerce platform like Shopify, WooCommerce or WordPress might suggest you details on adding image metadata or you can reach out to us for more information and some extra tips on how you can boost traffic and sales for your eCommerce store.
eCommerce SEO may take time, but if you have expert support, better results in limited time are not so far for you.
Do you have a Shopify store?
We are also providing Shopify SEO services.