It’s that time of the year where we are buying new calendars, diaries, planners for 2020 and saying bye-bye to the good old 2019.
Digital marketing landscape saw many disruptions and uplifts in 2019 and we had a lot on our plates to enjoy as well as regret.
So, what really happened in 2019 with the Digital Marketing Landscape? Let’s have a quick 2019 digital marketing flashback…
- Omnichannel marketing
- Video marketing
- Advanced SEO
How many of these trends did you properly used for your clients or yourself? Post your thoughts on these in the comments section below.
So, marketing trends in 2019 were a bit more advanced than the previous few years, yet, they did not hypnotized the customers and brought to your website, business, app or stores. So is there anything wrong with 2019?
- We did universal marketing things using the omnichannel approach.
- AI did not go wrong, but it was not so effective in digital marketing in 2019. Although, we did better content marketing and customer handling with the help of AI in 2019.
- Social media advertising, as well as search engine advertisement, was influenced by programmatic approach and it went smoothly, we got so much better results than 2018 and 2017.
- As the data is made available in cheap rates in countries like India, China, & Europe, video marketing ruled the year and provided us with some better results.
Well, the year was fair as a digital marketer now we should head towards the New Year with new hopes and some new trends in online marketing.
So, What are those Top Marketing Trends to be expected in 2020?
Although the rise of online influencer marketing dates back to 2012-13, the start of 2019 saw a surge of nano & micro influencers. People were experimenting with social media influencers with large figures of followers and subscribers.
2020 is going to be a year with the influencers those have relatively less amount of followers.
It is clear, investing in mega-social-media-influencer costs a lot and relatively, the influencers with less number of followers and subscribers charge fewer fees for promotion.
Some experts say the media spend of influencer marketing could reach by $10 Billion by the end of 2020.
Perse, influencer marketing is here to stay and we need to get advantage of this micro strategy of marketing.
Tip: Choose your influencers wisely.
Advertising in streaming Videos
As mentioned before, video marketing played a very good role in business growth, 2020 will not be so different for the ever-loved medium of marketing.
The rise of video streaming platforms like Amazon Prime, Netflix, Hotstar, Eros Now, MX Player, ALTBalaji, and Voot has helped the digital marketers to take the leverage of advertisements by targeting audiences from a very wide range of age groups.
Advancements in Technology
The birth of 5G network has given various hints on how users will consume content in the future and in 2020 as well.
As we have seen the pattern, the older versions of technology pieces get cheaper with the rise of new ones. So, we can say, 4G technology will be priced at cheaper rates than 5G and most of the consumers can access the videos, pictures and files in much faster speeds.
The AI technology demands higher internet speeds and 5G has a promising speed of internet.
Many of the people are now adopting the new voice search enabled devices like Alexa, Google Home, Siri and these devices require seamless connectivity which 5G technology obviously has to offer. So, product placement, voice search ads will be shifted to another level.
Until the start of 2019, content marketing was limited to smart placement of keywords in creative blogs, articles, and listicles etc.
2020 has a different story to tell.
The content marketing game will change in the next year and it will be all grasped with the start of interactive content marketing.
Today, many videos are filled with polls and quizzes which is pushing users to interact with the videos along with which, we are seeing various types of ads in the videos as well.
Shoppable posts, Advanced AR-VR will take a shift in 2020 which will enable users to shop easily and at the fingertips.
To give you a short promo of this advanced content marketing, let’s go to the Instagram app. Today, there are shoppable posts which activate when a user taps on the photo. The photo then shows the price and item name in the corners which if further clicked, leads user to another landing page of that brand’s website and the user can directly checkout. Done.
They were ignored in this year, you should not be ignoring micro-moments in 2020.
Let’s make micro-moments mainstream in the next year.
Someone said, ‘The best seller is available quickly, useful and helpful’.
Be there for the people.
If your users are searching on Google, you need to be there on Google.
If your users are trying to find you on Instagram, give them insights on Instagram. Share your stories, posts at their convenience. Add content that will make them take action and buy your products.
The customer journey is now whirling around many touchpoints. The customer first sees, thinks, talks, learn about and then buy it all at an instance.
If you provide them with all the information and an option to buy in a single shot, it will be a benefit for your brand.
Your content should help them and not mislead to another brand which is harmful to your brand.
Take advantage of the impatience of your customers, make them buy quickly.
There was Snapchat who introduced Stories first. Then came Instagram, then Facebook and now YouTube has its own ‘Reels’.
Are we missing out something? Oh, the legendary TikTok.
How would we miss TikTok!
People tend to watch unfinished, raw and original footage of anything. For classy videos, we have serials and movies.
Take advantage of TikTok. Create videos of behind the scenes of your product manufacturing, if you are providing a service, create videos on ‘why you are doing it’. People buy your products when they know why you are doing it.
Not only TikTok but the other story platforms will help you get a better marketing reach so don’t abandon these platforms.
Local Ads to say in a simple language, Native Advertisements are actually useful for local businesses trying to catch a big fish.
People see such ads in the relevant news articles as recommendations hence, there is no as such paid activity on the display, yet it is!
So here, we bring you insights on what happened in 2019 and what we should be looking out for in 2020.
How many of these did you know already? Let us know in the comments sections below.
At Evincera, we are already equipped with the strategies to implement these trends and the necessary changes to be followed for our clients. If you are looking for a digital marketing agency that changes their style and strategies according to the latest trends, contact us for more business details.
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