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Medical SEO Marketing
Over the last few years, we’ve seen a boom in digital marketing. It’s prevalent in nearly every sector. While it was easy to get your marketing done in more traditional ways once, today, however, healthcare SEO and digital marketing for this sector have become indispensable.
Things the healthcare industry should understand about digital marketing
Medical care is now simply a click away but this has additionally blown a trumpet of online combat between these practitioners. Currently, it may look like a wide field to play in, but in the coming years, there will be more players joining these online battle and then it will become a cut-throat competition.
‘Health is Wealth’ the entire global population lives by this phrase. In this modern era of advanced technology, staying healthy is not a herculean task but retaining the healthy status, in the long run, is a major one. As technology is advancing, so does the number of fatal diseases and it is a continuous skirmish that medical researchers and practitioners have to fight to discover new vaccines and medicines. The entire world is moved by the startup revolution and medical sector is also blitzed by this upheaval. Especially, in a country like India where the startup sector received a robust backing from the government with ‘Standup India, Startup India’, these young budding companies have changed the entire face of the nation.
By 2022, the Indian Healthcare Market is about to soar up to Rs. 8.5 trillion
The Indian healthcare industry has started to expand day by day since people are getting more aware of their health and the necessity of a healthy lifestyle. With the knowledge of these facts and passion for treating people, more and more people are getting into this holistic career, and to increase the demand for their services, we are the perfect partner in your growth.
Meet Evincera, your perfect medical SEO partner
A strategic growth partner for your healthcare business.
Who we are?
The main reason Evincera is a dedicated healthcare SEO agency is because we care about patients and we truly need them to get the high quality healthcare which you provide..
Start attracting more patients into your care today!
Discover how SEO for healthcare providers can help you achieve your new patient goals.
To take your practice to new heights, you need to own a powerful marketing strategy. For client satisfaction, you need to provide quality care and sensible treatment, but for your practice’s outreach, you need to form a situation where more people find you and that is possible only through proper marketing. Although the advantages of digital marketing outweigh traditional marketing, each has its own significance.
Search Engine Optimization i.e. SEO for healthcare is the process in which we improve your website through on-page and off-page activities to rank higher in Google and other well-known search engines like Yahoo and Bing’s search results.
As patients, referrers and online users depend more on Google to search for healthcare service providers, answers to their health-related queries and information, it becomes important for you that your website should rank in the top search results so you can be their first choice to find against these searches.
SEO is no doubt one of the most important proven digital marketing activities for doctors and clinics. Our SEO for healthcare providers include a number of search strategy for hospitals which are carefully planned. These strategies will identify the areas of opportunity and optimize your website to create a higher level of credibility over your competitors to rank higher on the search engines.
SEO is by no means a quick solution to get you to page 1 on Search Engine. It is a commitment for the long run and the best results are usually seen after 3 to 6 months.
As SEO is a very new marketing activity for many of us, we believe in technical as well as emotional factors while ranking your website on the search engines as well as getting you proper visibility. The true essence of SEO lies in the collaboration between you and us. We become both healthcare providers as well as patients while designing SEO strategies for healthcare sectors. That is how we follow the approach and that is how we achieve the best results for you.
The first lesson regarding healthcare branding has to do with setting your expectations. All too typically, the misguided concept of branding for a medical practice, hospital or individual practitioner is a nightlong magic trick.
The real thing is that, healthcare branding is a long-term marketing strategy. The principal investment is time – years, if truth be told – to uniquely differentiate the brand in the mind of the consumer, the patient and the public. The extended period means that shaping the brand’s positioning statement must be a rigorously considered process and decision.
Through our digital branding ways, we promote your practice by promoting some of your values like:
- Unique capabilities or services
- Special equipment or technology
- Particular training, experience, credentials
- Customer/patient experience delivery
- Other differentiation factors
- Website: Create an engaging and user-friendly website that your patients can use easily
- Content Strategy: Drive a robust content marketing plan for blog and website content
- Social Media: Create and improve your social media channels
- App Store Optimization: Planning to or have a mobile app already? We can easily help you get your app on the top list in App Store as well as Play Store
Before we get started, we will work out extra activities which are necessary to build your SEO strategy and advise you accordingly.
Get a customized SEO strategy for your website
There is no approach like one-fits-all.
We at Evincera are committed to designing tailored healthcare industry marketing strategies. We understand that your practice is unique and thus we never go with the one-fits-all approach. Every strategy or part of the strategy is carefully designed and implemented according to your needs and requirements. To know more about how we can drive more patients and referrers to your facility, call us and we can arrange an initial meeting with you.